![]() “It’s a very creative way to get a night out and see if you can capture a little social life,” said Ms. Kristy and Matt Hall of Jersey City make regular visits to the Ikea stores in Elizabeth and Paramus, N.J., with their 2-year-old son, Murphy. Smalland ikea free#“At a time when families are cutting back on vacations and restaurant visits, an outing to Ikea suddenly sounds quite attractive especially when you throw in free baby-sitting and cheap food,” said Natalie Berg, a senior retail analyst at Planet Retail, a London-based consulting group. Sales for the private Ikea Group, which is notoriously tight-lipped about financials, were up 5 percent in January, according to a February article in Retail Week, a trade publication in Britain. While many of the nation’s home furnishing retailers have been suffering from sales declines, and some, like Costco’s two Home stores, are closing, Ikea has managed to eke out some profits. ![]() This low-pressure retail strategy, combined with Ikea’s reputation for selling low-priced furniture, seems to be working. “They’re getting out of the house and we’re providing an environment that gives them a break.” Moms or dads who time it right visit on days that Ikea is offering one of its free breakfast promotions and score bacon and eggs for the family, too. “Lately, we’ve seen an increase in a lot of new parents,” said Yumiko Whitaker, public relations manager for Ikea’s Orange County stores in California, where some have been spotted dropping children off at Smaland and then heading to Ikea’s cafe with their laptops for its free wireless. The company has 37 stores in the United States and 297 worldwide. Ikea estimates that Smaland attendance has jumped roughly 20 percent so far this year in its stores in major American cities. Rotino have begun to frequent Ikea for the playtime itself, depositing their children at Smaland and plopping into a display couch for an hour of peace and quiet, and then leaving without ever buying a thing. But recently, stores say, more parents like Mr. Parents can wait at the IKEA restaurant while the kids are playing or go shopping at IKEA.The idea behind Smaland, of course, is to distract the children for long enough to let parents shop, possibly spending more than they would if their children were jumping on the display beds or whining about being bored. Playground Basic Information Opening HoursĬhildren of height 90 to 130 cm and toilet-trained Toilets were available inside the playground for the kids to use. Children need to be between a height of 90 to 130cm to enter. Do note that the playground is strictly for kids only. Inside the playgrounds, kids can do colouring, play in the ball pit, play hopscotch or watch TV. When I was there, the queue moved about 20 people in an hour.Īfter you drop your kids off, you are free to go wander around IKEA and you would need to return to pick your kids up after 1 hour. ![]() Smalland ikea registration#In the meantime, you can fill up the registration form, go shopping or go chill at the cafe if there are many people in the queue. ![]() You will then have to wait for your number to be called. On weekends, the waiting time can be extremely long. There is a board indicating the number of people in the queue. When you arrive at the playground, you first need to collect a number. Just like IKEA Alexandra, IKEA Tampines also has a similar free indoor playground, Småland, where you can drop your kids off for free. ![]()
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